A logo is an important element in any business. It serves as a symbol or an icon that represents what the company does. Logos may seem to be just a simple visual tool used by a company, but they can actually do a lot. Logos promote awareness of the company’s existence and attract potential customers. Therefore, logos should be unique and stand out from the rest.
Company names may be difficult for customers to remember, but logos are not. Logos can express everything about a company without having to read lengthy product features and company profiles. The human brain finds it easier to store visual images than anything else.
Components of a Logo
There are basically three components of a logo. They should represent a clear and recognizable symbol of the company. Customers should see what the company is and what it does with just a quick look.
Wordmarks are simply just the name of the company. Nike, Coke and KFC are all wordmarks.
Icons or avatars are actual symbols of the company. They have high visual appeal that leaves a long-lasting impression.
Taglines or slogans
Short descriptions of the product or the company. They envelope the essence of what the company offers. Taglines and slogans include things like KFC’s “Finger lickin’ good” and Nike’s “Just do it.”
Different Types of Logos
This is a breakdown of the different types of logos used
The logo consists of ony letters or words. These types of logos do not use any symbols or pictures. Ebay and Google use this type of logo.
Figurative logos can have a combination of an icon and wordmark. The icon represents something that is not abstract like Shell and Apple’s company logos.
Abstract logos are a combination of a pictogram and a tagline. These are visual interpretations of the subject.
Combined logos use different types of logos together.
Your company’s logo is a very important part of your business, click here to learn more.